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What we offer at

We are great at what we do

SR COLOSSAL SERVICES LIMITED provides a complete range of solutions to small to medium sized businesses, the corporate sectors and not for profit companies to assist them to grow. We are growing your business through:

ADVERTISING & MEDIA RELATIONS

Advertising

There can be situations in Public Relations when one cannot rely on the media’s interest to deliver important information, e.g. a hotline number or a product recall announcement. In such cases, placing an eye catching and creative ad can help significantly. SRCSL has extensive experience with communications via advertising.

We provide our clients with counsel regarding advertisements in crisis management, improving company reputation, brand building and business to business relations, as well as litigation support.

SRCSL provides services in these areas:

  • Advertisement and Advertorial 
  • Media Placement
  • Graphic Solutions to Ads and Advertorials

Media Relations

There is no such thing as an information vacuum. When there is a lack of hard information, hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with the media based on the quality of information. Building media relations is surely no secret veiled in magic.

Well managed media relations have a major positive impact on company reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in SRCSL-designed PR activities. Our media relations specialists have extensive experience in this field.

Apart from company managers, it is also members of the other executives or employees who act as a company’s spokesperson. Formulating and communicating key messages is a matter of drill, not talent, and it can be learnt. All communications programs are based on knowledge of media relations and public appearance principles. SRCSL provides such training and maintains an extensive list of prominent alumni of our training sessions.

  • Identification of Key Media Contacts
  • Media Monitoring and Analysis
  • Media Trip
  • Media Training
  • Key Message Development
  • Q&A Development
  • Press Release Writing and Targeted Distribution
  • Media Placement

Internet Relations

The internet is an important medium for building relationships with all audiences for all companies, regardless of sector. The internet allows opinions to be received by the entire on-line population, but also opens up novel ways of establishing a dialogue with target audiences. The internet allows for personal communication and helps utilize creative tools for attracting the attention of target audiences. A company’s reputation may only improve when the company website provides information relevant for the professional and general public and the company’s business associates.

A mere internet presence is not enough today. Beyond traditional communications via the “bricks and mortar” mass media, the Internet provides innovative communications opportunities that we recommend to use if appropriate.

SRCSL helps clients create effective internet communications strategies, and together with experienced subcontractors provides a variety of internet related services ranging from internet surveys to web video broadcasts and contextual advertising.

  • Website Development and Consulting
  • Social Media work
  • Consulting on Blogs, Social Networks, and Specific Applications Internet Survey
  • Internet Broadcast Internet chat
  • Intranet
  • Direct Communication with Target Groups through Video mail and VIP mail

Public Relations

Changes in current political and policy matters can either create new business opportunity or problems for established businesses. That is why to avoid legal problems and potential loses it is essential to monitor current policy situation and requirements.

We offer services including:

  • identifying relevant official bodies
  • responding to information requests
  • offering strategic advice
  • liaising with civil servants, regulatory bodies and local authorities

Brand Building

Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behaviour. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike.

SRCSL provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.

SRCSL offers services in these areas:

  • Product PR
  • Corporate PR
  • Product/Brand Market Launch
  • Rebranding
  • Re-launch
  • Product Recall

PR Tools and Support

Production companies usually propose to clients ways of delivering what is demanded from them. SRCSL, however, provides services at an earlier stage of planning and helps clients search for the most effective ways to communicate key messages. Such an approach brings effective results at lower costs.

SRCSL’s services provided in this area cover event management, internet surveys, internet portal design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to produce materials and events which the participants do not forget after the curtain comes down. SRCSL provides clients with top-class services especially, including innovative hi-tech services.

SRCSL puts emphasis on the most important element of production management, which is building an interactive relationship between a client and its key audience. In our understanding, public relations are built on a dialogue with target audiences and the communications tools applied should respect this.

SRCSL’s services in the area of PR support:

  • Brochures
  • Newsletters
  • Mass Mailing
  • Information Line
  • Information Materials
  • Leaflets
  • P.O. Box
  • Invitations
  • Event Management

PR Education

SRCSL offers its customers training in the area of public relations, whose role is to support the development of PR skills among client’s professionals and the implementation of PR programs without direct agency support.

Training programs are designed flexibly to meet the varying needs and demands of board members, executives and professionals from the marketing and communication departments. It includes case studies and provides ample time for practical exercises.

Frequently required seminar topics:

  • Introduction to PR in the UK
  • Crisis Communications
  • Media Relations
  • Media Training
  • Corporate Reputation and Identity
  • Product PR – a viable alternative to advertisement
  • Event Management
  • Communications Skills Development
  • Optimizing Communications
  • Support Staff PR Training

MANAGEMENT STRATEGIES & PLANNING

Analysis

Effective business analysis identifies its strengths and weaknesses that are used to develop plans for success. We will review you business processes and support the implementation of the change whether you are looking to reinvent or revitalise your business. Performance analysis insures that your business recourses are directed into the most profitable projects and managed according to your best interests. It is important to be clear about current stage of the business in order to ensure all changes and budgets have the greatest positive impact on your business possible.

Our analysis will help you to:

  • Trace the impact of changes to your business
  • Design new business processes
  • Measure quality and success of your current solutions
  • Identify things stopping your organisation to reach its full potential

Strategic planning

Poor planning can lead to chaos and sabotage your organizational development. A comprehensive strategic plan can guide your organization to the next level of performance. SRCSL can help you to eliminate obstacles and uncertainties associated with poor planning and provide you with a clear guide how to achieve the goals and objectives of your organization. You will be prepared to make key changes to your organisation following necessary strategies and tactics in order to grow your business.

Crucial factors taken into consideration while preparing our strategic planning include:

  • Current state of the organisation
  • Market conditions
  • Review of the services offering
  • Available resources
  • Development and training opportunities
  • Productivity enhancements
  • Customer satisfaction
  • Areas for improvement
  • Available more effective tools and systems
  • Performance gap

Crisis Management

A communications crisis is a situation where the reputation of a company is at stake. No crisis situation though is foreseeable in advance but risks, including communications risks are. Successful crisis management by SRCSL standards is based on creative processing of available information, on a timely and responsible reaction and on creative communications solutions. No smaller thing is at stake than the company’s good name and reputation – its most precious assets. A communications crisis without a prompt resolution may lead to the undermining of customers’ and employees’ trust and a direct loss of financial and business opportunities.

Crisis Management employs a wide range of public relations tools. SRCSL has extensive experience in dealing successfully with various crisis situations on UK markets. Seeking counsel in crisis management demonstrates a responsible approach to preventing and minimizing the potential negative impact of any crisis situation.

We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week.

  • Crisis Communication Management
  • Crisis Communications Training
  • Crisis Simulation
  • Crisis Communications Manual
  • Phone and Web Hotline Service

Corporate Social Responsibility

With any company’s success, responsibility arises towards its environs, the society in which it operates. Responsibility, which the company itself perceives and which is also expected and sometimes loudly demanded by its fellow citizens. Responsibility, which ultimately becomes a key factor for a truly sustainable prosperity of the company.

Companies often invest significant funds into their corporate responsibility (CSR) projects, but are rarely able to measure their impact. Without a clear strategy and carefully designed processes, the spending on “charity projects” often becomes money sent down the drain. In fact, the company can end up with accusations of corruption in the media, instead of public praise.

SRCSL has experience with professionalizing each phase of the company’s CSR: starting from baseline analysis, through strategy and capacity building, to setting transparent processes for project selection and evaluation.

  • CSR Strategy Preparation
  • CSR Project Management and Communication
  • CSR Project Evaluation

PR Strategy Consulting

Strategic consulting in public relations as understood by SRCSL focuses on the ability to identify and exploit communication opportunities. Utilizing the identified communications opportunities helps our clients forge existing and build new relationships with their customers and/or suppliers. SRCSL provides strategic PR consulting to board members, executives, marketing departments, internal communication departments, human resources and risk management departments.

Among strategic consulting services, SRCSL provides:

  • Internal Communications
  • PR Effectiveness Evaluation
  • Identifying Communications Opportunities
  • Identifying Sponsorship Opportunities
  • Investor and Shareholder Relations, Annual Reports
  • Business-to-Business (B2B) Communications

BUSINESS PLAN & STARTUPS

Business start-up and growth advice

Whether you want to start a new business or expand your existing organisation we can offer services ranging from business plan development and registration to identifying gaps in your current business approach and helping the implementation of positive changes. We will help you to get the most of your marketing budget, build your strategy around the most profitable opportunities which will create a solid foundation for your sustainable growth. Focusing support in key areas with the greatest impact on sales, profitability and customer satisfaction you will experience reduced cost, increased income, turnover and profit. We will assist your development of new products or services, strengthen your brand and help you achieve your business goals.

Business development training

We provide personal couching to increase your business managing effectiveness. Our training will provide relevant knowledge and confidence needed to strengthen relationships with your clients and increase your revenue streams.

You will learn:

  • Professional business communication
  • Maintain and grow your client base
  • Understanding current market trends and the needs of your clients
  • Customer relations
  • Sales methodology
  • Increase your revenue and identify new opportunities

Business plan development

We can help you jump-start your business with a tailored business plan so you can focus on other priorities like perfecting your product, building your customer base or securing finances. Whether you want to expand into domestic or international markets, create partnerships, obtain funding, decide on management and organizational structure we can write a professional or improve your existing business plan.

We will:

  • Put your goals and visions on paper to communicate to a wide range of audience
  • Make each business plan individually to suite your unique requirements
  • Perform research of the market and competitors
  • Evaluate from investors point of view
  • Advice on the areas of improvement in your marketing strategy

MERCHANDISING & PURCHASE CONSULTANCY

Merchandising and Purchase Consultancy

Key to succeed in any retail business in getting the right product at the right price and at the right time. We are able to advice you on all aspects of purchasing and supplier management. Investing time and effort into planning and managing your suppliers will result in better quality, pricing and margins.

BUSINESS MARKETING & MARKET RESEARCH

Market Research

Market research is a key part of developing any marketing or business strategy. Our aim is to provide you with an insight into your customers minds so that you understand what they want, how they gather information and where they come from. We also have experience carrying out market research to get gain a better understanding of market trends and what is happening in your industry sector.
Our market research services include:

  • Online surveys
  • Focus groups
  • Industry research
  • Employee surveys

Marketing And Planning

Marketing plays key part in success or failure of any business. Right approach to making and implementing it can bring a healthy return on your marketing investment. Our marketing approach involves:

  • Brand building or rebranding
  • Website creation or enhancement
  • Digital and traditional advertisement
  • Social pages such as Facebook, Twitter, LinkedIn
  • Getting found on Google
  • Trade Fairs and networking