Entries by admin

Unlock Large Customers’ Doors With Key Account Management

As key account management (KAM) becomes more prevalent for companies trying to court large clients, how are they actually implementing it? And what challenges are they facing as they try to do so? Companies need to engage their large customers in an organized manner reminiscent of business-to-business (B2B) dealings rather than focus on individual interactions […]

Strategic Management Process – Meaning, Steps and Components

The strategic management process means defining the organization’s strategy. It is also defined as the process by which managers make a choice of a set of strategies for the organization that will enable it to achieve better performance. Strategic management is a continuous process that appraises the business and industries in which the organization is […]

Components of a Strategy Statement

The strategy statement of a firm sets the firm’s long-term strategic direction and broad policy directions. It gives the firm a clear sense of direction and a blueprint for the firm’s activities for the upcoming years. The main constituents of a strategic statement are as follows: Strategic Intent An organization’s strategic intent is the purpose […]

Your partner in success from dream to reality

The success or failure of business depends ultimately on its way of marketing, product promotion, its customer services, and all other key operations. An effective and overall business strategy, business plan and sales and product management are responsible to grow the business in orderly and profitable way in this competitive business environment.